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Quick answer
Social media should make the business more recognizable and useful, not simply fill a calendar.
Build recurring content themes
Consistent themes help people recognize the brand and make content planning more efficient.
Use a mix of education and promotion
Useful explanations, common questions, business updates, proof and offers create a stronger mix than constant promotional posts.
Design for the platform
Creative should account for mobile viewing, safe zones, aspect ratios and the speed at which users scroll.
Connect social to the website
The website should support the next step with relevant service pages, landing pages and clear calls to action.
Frequently asked questions
Do you create the graphics as well as the captions?
Yes. Social media support can include content planning, creative design, captions and campaign assets.
Can social media support local SEO?
Social activity is not a replacement for local SEO, but it can reinforce brand visibility, distribute useful content and drive branded engagement.
Do you create paid social ads?
Paid social creative and campaign support can be part of a broader digital plan depending on the business goals.